The first thing people do nowadays when they want to sell their car is go online and post a listing. Long gone are the days when you had to call your local newspaper to post an ad in the classifieds. While current car listings offer many advantages over the old format, their format allows more place for mistakes as well. In this article, we’re going to give you five crucial mistakes people make when selling their car online.
Taking Bad Pictures
Back in the days, you didn’t have to take pictures. But now, pictures are probably the most important aspect of any ad. First of all, you have to make sure that the car fits completely in the picture. Second, you have make sure you feature as many angles as possible. Also, make sure the light is behind you at all times.
If you’re bad at photography, don’t hesitate to call a friend who’s familiar with it. If you’re selling a luxury car, you could even consider hiring a pro. You should also make sure that you show as many inside pictures as possible. Make sure you have the proper lighting as well. The shop light you use to make oil changes would be perfect for this. Also, try to take pictures on a sunny day and make sure that the car is in tip top condition from an esthetic standpoint.
Taking Night Pictures
This one is rather weird. Some people just don’t understand how detrimental putting up night pictures in their ads is. Not only is taking pictures at night bad when it comes to lighting, it could also raise suspicions. When I see night pictures in ads, I automatically assume that the seller is either too eager to sell his car to at least wait until daytime or that he’s trying to hide something. Either way, this is definitely not a good sign.
Not Mentioning Maintenance
A lot of people refrain to mention any kind of maintenance that was performed on the car. For some, it might be because they don’t want to hint at some problems the car may have had in the past. However, showing maintenance accomplishes the opposite. It shows that you actually care and remove any suspicion that something may go wrong regarding the particular maintenance you performed.
This is especially true with luxury cars. Luxury car buyers know how much maintenance can affect operating costs in the long run so mentioning that you’ve serviced your car at a BMW service repair center will be a great selling point. Don’t hesitate to show maintenance, it will make you look more responsible and increase your chances of finding a buyer.
If you manage to follow these tips, you will be that much closer to finding a buyer for your car. Make sure that you focus on great pictures and also make sure that you do not take night pictures under any circumstances. Also, make sure that you mention as much as you can about the kind of maintenance you performed on your car.