Volkswagen GTI as Car of the Year
February 14, 2010

Congratulations 2010 Volkswagen Golf GTI: Canada loves you. VW’s lovable little pocket rocket has been named the car of the year by the Automobile Journalists Association of Canada. AJAC chose the GTI over nine other vehicles in the “best new” category, giving VW’s compact corner-cutter another feather in its cap. The AJAC car of the year award is determined by 70 journalists who judge 20 parameters and a reported total of “46,000 pieces of data in all.”
AJAC Car of the Year Chair Richard Russell seems fairly smitten with how the association chooses the winners of its awards. The AJAC press release quotes Russell as saying “by constantly adjusting the program and testing procedures to reflect what is important to Canadian consumers, we feel we have a more thorough, unbiased and meaningful award than any other.” Big words, those.
John White, President and CEO, Volkswagen Group Canada calls the GTI the “heart and soul of Volkswagen,” and added that the honor “represents the culmination of the hard work on the part of everyone in the Volkswagen Brand around the world.” The GTI won Automobile Car of the Year back in November; the same award the magazine awarded the car back in 2007 with the same powertrain and hard points.
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